In SEO, breadcrumbs are a trail of links that show users their current location on a website. They are typically displayed at the top of a page, below the main navigation menu. Breadcrumbs can help users understand the hierarchy of a website and find their way back to the homepage or other important pages.
What Is Breadcrumbs In SEO?
Breadcrumbs can also be beneficial for SEO. They can help search engines understand the structure of a website and index pages more accurately. This can lead to improved rankings in search results.
- Improved user experience: Breadcrumbs can help users understand the hierarchy of a website and find their way back to the homepage or other important pages. This can lead to increased user engagement and satisfaction.
- Improved SEO: Breadcrumbs can help search engines understand the structure of a website and index pages more accurately. This can lead to improved rankings in search results.
- Increased click-through rate (CTR): Breadcrumbs can help users understand the content of a page and make it more likely that they will click on the page. This can lead to an increased CTR in search results.
If you are looking to improve the SEO of your website, adding breadcrumbs is a simple and effective way to do so.
- Use clear and concise language: The text in your breadcrumbs should be clear and concise so that users can easily understand them.
- Use consistent formatting: The formatting of your breadcrumbs should be consistent throughout your website. This will make them easier for users to scan and understand.
- Use relevant keywords: The keywords in your breadcrumbs should be relevant to the content of the page. This will help search engines index your pages more accurately.
- Test different variations: Once you have created your breadcrumbs, test different variations to see which one performs best. You can do this by tracking your website’s traffic and analytics data.
A breadcrumb trail on a page indicates the page’s position in the site hierarchy, and it may help users understand and explore a site effectively. A user can navigate all the way up in the site hierarchy, one level at a time, by starting from the last breadcrumb in the breadcrumb trail.
How to add structured data
Structured data is a standardized format for providing information about a page and classifying the page content. If you’re new to structured data, you can learn more about how structured data works.
Here’s an overview of how to build, test, and release structured data. For a step-by-step guide on how to add structured data to a web page, check out the structured data codelab.
Add structured data to your web pages
Google Search works hard to understand the content of a web page. You can help us by providing explicit clues about the meaning of a page with structured data.
Structured data provides a way to standardize information about a page and classify the page content. We also use structured data to enable special search result features and enhancements. For example, a recipe page with valid structured data can be eligible to appear in a graphical search result, which we call a rich result in a host carousel:
Note: There is no guarantee that your page will appear in Search results with the specified feature. This is because search features depend on many factors, including the search device type, location, and whether Google Search thinks the feature would provide the best search experience for the user.
What you’ll build
This codelab walks you through adding several types of structured data to a simple HTML site, including where to place your structured data on a site and how to validate structured data.
We’re going to focus on a recipe site for our example because it’s easy to test and includes several add-on features, like reviews and carousels. The techniques you learn can help drive traffic to your site, not just recipe sites.
At the end of the codelab, you’ll have a sample site that’s eligible for rich results in Google Search. You should feel confident implementing other structured data types.
What you’ll learn
- How to add structured data to a simple HTML site
- How to avoid common pitfalls
- How to test and validate structured data
What you’ll need
- A recent version of Chrome or other modern web browser
- The sample code that is provided in this codelab
- Basic understanding of HTML and JSON syntax