Growing a website or blog in the long term significantly depends on increasing organic traffic. Although it might require some patience to attain, organic SEO often provides superior returns compared to paid advertising and virtually all other online marketing strategies. Although different online platforms, such as social media and paid advertising, can direct traffic to websites, search engines continue to be the predominant source of online traffic.
Consequently, mastering SEO can significantly boost your business. The key challenge lies in understanding how to effectively increase organic traffic, as it’s not a process that can be rushed. In this post, we’ll explore the fundamentals of organic SEO, its benefits, like generating traffic and leads on autopilot, amassing traffic over time, and the specific organic SEO strategies we employ to attract more organic traffic each month.
What is Organic SEO?
The process of optimizing your website naturally (without using paid models) for ranking higher on search engines like Google, Bing, Yahoo, and others is known as organic SEO. There are two methods for search engine marketing: You can pay for traffic by investing in search ads or by organically generating traffic through SEO. The top results in search engines are paid advertisements (paid for by means of Google Ads), and the ones underneath are the organic results (rankings accomplished through SEO).
Paid search traffic only makes up about 15% of all web traffic, while organic search traffic makes up 56% of all traffic.
Hiring experienced SEO services can prove crucial in bolstering your organic SEO, given their extensive knowledge, tried-and-tested strategies, and comprehension of prevailing trends and algorithm modifications.
Benefits of Organic SEO
Organic SEO, other than being the number one traffic source on the internet, accompanies a great deal of advantages for your business.
The Exponential Growth of Traffic
In addition to the immense potential for attracting visitors, organic SEO usually exerts a compounding effect on website traffic. If you have dedicated some time to SEO and witnessed positive results, you would have observed a steady growth in traffic rather than a single surge and decline. This happens because your rankings improve as you invest time and effort in SEO.
Your visibility escalates in parallel with your rankings. This leads to increased trust from Google, organic backlinks, shares, and higher rankings, consequently driving more traffic to your website.
However, in the case of ads, unless you adjust your spending (since you pay for every click), the traffic will largely remain static.
Reduce Advertising Expenditure
When you invest in ads, you pay for every click. These costs can escalate quickly. Moreover, once you cease payment, your presence in searches disappears. Most competitive keywords can be quite expensive, and the costs can truly accumulate. In many industries, the cost of a click is at least $4 or $5 USD, and in some, it can go up to $20. Assume you’re charged $5 per click.
If your product yields a profit of $20 per sale, this means for your ads to be profitable, you need to make a sale to one in every four visitors—a 25% conversion rate, which is remarkably difficult to attain. Although organic SEO is also an investment, the traffic it generates is entirely free. Additionally, the costs of maintaining an in-house team or hiring an SEO expert will still be significantly less than what you would spend on ads.
Self-sustaining Lead Acquisition
The results of SEO can persist for an extended period, even if you stop actively maintaining it. Leads and traffic can still be produced by blog posts that haven’t been updated in years.
Traffic and leads often continue to pour in automatically for a significant duration after you’ve put in the effort. However, it’s important to note that this doesn’t mean SEO is a one-time activity. To achieve the most effective, long-term results, you need to engage in it consistently over years.
Organic SEO Process to Increase Monthly Organic Traffic
Now that we’ve explored the “What” of organic SEO, let’s delve into the “How”. How can you attract tens or even hundreds of thousands of visitors to your website? In the following section, we will guide you precisely on how to achieve that.
Learn About Your Audience
The process of investigating and evaluating a target audience to better comprehend their requirements and preferences is known as audience research. After that, you can use this data to come up with content and marketing campaigns that are more likely to get attention and traffic from the audience. There are many sorts of information that can be uncovered during audience research, for example,
Demographics (age, gender, and location)
Psychographics (way of life, character, and values)
Behavioral data (past purchases and web browsing)
Attitude data (opinions, perceptions, and attitudes)
There are four distinct kinds of audience research, each of which employs a different research strategy: primary, secondary, qualitative, and quantitative research. We will look at each of them.
Research that is gathered firsthand, directly from sources, is called primary research. Interviews, questionnaires, focus groups, and surveys can all be used to accomplish this. A company conducting a survey to gather customer feedback on a new product is an example of primary research.
Secondary research is research that is gathered from sources that have previously been published. Books, websites, articles, and other public sources are examples of this. A lot of the time, secondary research is used to support primary research or get an overview of a subject. An illustration of secondary research would be in the event that an organization analyzed articles about another new product to grasp customer response.
Research that focuses on comprehending and interpreting human behavior is known as qualitative research. This sort of exploration is frequently used to grasp individuals’ perspectives, inspirations, and sentiments. Interviews, observation, and focus groups are all methods of qualitative research. A company conducting customer interviews to learn more about their experience with a new product is an example of qualitative research.
Quantitative research focuses on gathering data and analyzing it in order to make inferences. This sort of examination is frequently used to figure out patterns and connections. Surveys, social media analytics, and questionnaires are all methods of quantitative research.
A company conducting quantitative research might, for instance, collect data on the number of people who used a brand-new product in a given month and then analyze that data to comprehend usage patterns.
Using Audience Research Tools
Manual audience research can be time-consuming and hard work, and it may not even be an option on a sufficient scale to provide actual, useful data. Therefore, using a tool for audience research is an excellent alternative. There are many audience research tools available both separately and as a part of SEO tool kits.
Perform Keyword Research
Conducting keyword research is the first step in any organic SEO campaign that is successful. The process of determining which keywords you want to rank for is this process. This procedure aims to produce a list of your desired targets. In the following steps, we’ll assist you with building a keyword list, focus on your keywords, and afterward use it to assist you with planning your content calendar.
Step 1: Start With Topical Research
Your initial step should be deciding on the topics to focus on. Begin with the products and services you offer; there’s no need to complicate things at this stage. For example, if you’re an HR SaaS, payroll, culture, hiring, and management might be your primary topics.
Conversely, if you’re a productivity app, your emphasis would be on aspects such as task prioritization, the Pomodoro technique, and other task management methods. Once you have a clear starting point, you can start identifying specific target keywords.
Step 2: Research Target Keywords
In order to generate concepts for your master list, you’ll plug these topics into a keyword research tool. You can use a free tool like Ubersuggest or a paid one like SEMRush or Ahrefs. Ahrefs has a “Keyword Explorer,” Ubersuggest has “Keyword Ideas,” and SEMRush has a “Keyword Magic Tool.” You’ll essentially include one of your topics and get significant ideas for keywords. Include any that seem reasonable on your list.
Step 3: Get Keyword Ideas from Competitors
Your rivals can also be a great source of keyword research ideas, particularly if they place a high value on organic SEO in their marketing strategies. Ubersuggest is one of many competitor analysis tools included in Google ranking software. There will be a section on competition-related features in the left sidebar.
Go to “Keywords by Traffic,” add a competitor, and figure out what keywords they rank for. This tool will show you every keyword for which your rival ranks. Give a glance and add any relevant keywords to your own list.
Step 4: Prioritize Your Keywords
Once you have all of your keywords listed, you must give them priority. Instead of focusing on keywords that are overly competitive, choose those that get results quickly. We recommend giving your keywords the following priority:
High: These are your most important keywords because they get a lot of searches and have little competition. These keywords are to be focused on over the rest.
Medium: These are potential keywords that can wait until your top priority keywords have been covered. These typically have moderate competition and a medium to high search volume.
Low: These are the keywords that are nice to have. They either have a lot of competition or little traffic but are still important. Focus on these keywords at the end.
Apart from priority, we likewise suggest filling in the following data on your keyword sheet, as it will assist you to plan your content calendar:
Keyword: The search term you want to rank for
Search Volume: Stands for number of searches your keyword has each month
Status: This is the phase of content creation for the keyword you are targeting. Stages are as follows:
Not yet composed
Author has picked the topic for composing
The article is being dealt with
The article is being edited
The article is finished and published
Topic Cluster: Which group does this article belong to?
Cost per click (CPC) (low and high bid) for the keyword: This gives you an idea of how much it will cost if you plan to run ads to the article. It may also indicate the keyword’s likelihood of conversion. Greater expense per clicks let you in on it’s a significant keyword with higher conversion rate. Keyword research is seldom a one-time effort. Add new keywords whenever you discover ones that are relevant to your business over the next year or two.
Develop SEO-Driven Content
Now that your keywords have been prioritized and your content has been planned, it’s time to start creating content that is focused on SEO. Your SEO centered content will fall into two essential classifications: blog posts and landing pages.
You will typically create blog content for educational keywords like “how to build a sales department” or “how to manage inventory,” and you will create landing pages for transactional keywords like “sales software” or “marketing solution.”
You should write an informative blog post if a keyword’s goal is to find more information about a topic. If the aim is to buy a service or product, you ought to make a landing page. In this segment, we’ll show you how to make both.
These are typically landing pages for products or services, targeting searchers seeking solutions. SEO landing pages should focus on describing your service and articulating why users should choose you, rather than being flooded with 3000 words of purely informational content.
Creating website pages isn’t overly complicated, yet it’s somewhat of an art. The page should be well-designed, capable of converting visitors, and optimized for your target keyword. For the optimization part, which is quite straightforward, using Yoast or RankMath suffices. Simply install either plugin, input the page’s target keyword, and it will guide you through the optimization process.
Once you’ve created your landing pages, it’s essential to integrate them into your website. Generally, the highest priority landing pages should be included in your primary navigation. Your lower-priority landing pages can either be in your footer or internally linked from your higher-priority pages.
The main objective of this prioritized content is to be within two to three clicks from your homepage. Since search engines crawl your website via links, the closer a page is to your homepage, the faster it’s crawled and the more link juice it receives.
As mentioned earlier, you’ll likely prefer to use blog content for your informational keywords at the top of the sales funnel. When it comes to crafting an effective SEO blog post, there are two crucial steps:
Develop a comprehensive outline
Compose high-quality content
An outline, also known as a content brief, is a broad list of topics that a blog post needs to address in order to rank well on Google. If you hire a writer without specific guidance and ask them to create SEO content, they probably won’t deliver something that would rank unless they are well-versed in SEO.
To ensure consistent ranking, you should provide the writer with explicit instructions on what the post needs to cover. A good outline includes the following:
Your target keyword or phrase
The points to be discussed, headings, and subheadings
The target word length or count
What should be covered in each section (provide context here)
Requirements for on-page optimization
An outline for a blog post can help keep you on track and focused, even if you’re writing the content yourself. However, simply supplying the writer with an outline is not sufficient; they also need to:
Create High-Quality Content
Great content is at the core of SEO. Assuming you’re going up against long-firm, well planned, simple to understand articles, you won’t beat them out with conventional 500 word blog entries. Here are a few supportive ways to make excellent content that will rank:
Focus on the reader. Compose everything for your target audience. Provide not just exclusively to what data they need, but also what tone they like too. Ensure any examples you use are specific to the industry and effectively comprehended.
Try not to use filler. Each sentence you use ought to be loaded up with reason – regardless of whether the object is to tell a joke. There is no need to elaborate or use ten words when you could use only five.
Use a writer’s guide. The best way to ensure that you and your writer are on the same page is by doing this.
Consider the knowledge of your audience. Explain the terms they may not know about, however be mindful so as not to burn through a lot of time explaining technical things. There is no need to go over the fundamentals with your audience if they are already familiar with the subject at hand. In any case, on the off chance that you’re covering a fundamental subject for a novice crowd, make certain to explain jargon that is not known to all.
Hire great writers. You’re presumably too busy to compose your own content, or possibly your time would be better spent somewhere else. If you want to find the best writers, we suggest looking at boards like ProBlogger.
Make use of tools like Hemingway and Grammarly. You can use Grammarly to make sure your punctuation and grammar are correct, and Hemingway will make sure your content is easy to read.
Backlinks are links from different sites pointing to your site. Google utilizes them to measure a site’s skill, authority, and dependability. Google will regard you as an authority if you have authoritative links from other websites. So, how can you get backlinks? Reaching out to other websites in your niche and asking them to link to your content is the fundamental component of link building. Building backlinks can be accomplished in a variety of ways, but we’ll just focus on five here:
Making useful content. Numerous organic SEOs accept this is the best way to really get backlinks: creating fantastic content and generating links as a result of readers deem it worthy of sharing. This passive organic SEO strategy can be effective, but in order to quickly acquire links, you may need to promote your content as well. Email outreach, social media sharing, or simply informing your audience of new content are all examples of this.
Skyscraper technique. The skyscraper technique, which was first used by Brian Dean, involves researching the top-ranking post for your keyword, creating a similar but superior piece of content, and then presenting it to the appropriate audience. Your post will need to be more specific, include more examples, or be more actionable.
Guest blogging. Guest blogging entails finding relevant websites and pitching them a piece of content to publish on their site. You suggest an idea, write the piece, include a link to your website, and you ask them to publish it. While starting Organic SEO, it’s one of the simplest ways to start building credibility.
Building broken links. Building broken links is the most common way of recognizing dead pages (404 errors), and observing every one of the sites that connect to this page. Then you connect with the site owners to inform them, and afterward pitch a new piece of content which you have created in your site to link to in its place.
Make distinctive assets. Links tend to be earned by unique assets. These may include games, tools, calculators, research, or whatever else that would be a magnet for links. Promote them after creating something original.
Link Your Content Internally
Although internal links aren’t as important as external backlinks for organic SEO success, they are still important. Internal links assist search engines in crawling your website, which is one of their most important functions.
Links are used by Google and other search engine crawlers to navigate the internet. When crawling your website for indexing, good internal linking will show these crawlers which pages are most important and which pages are related to each other. Additionally, internal links help spread link equity throughout your site. Meaning, in the event that one page gets a lot of links, every one of the pages it is internally linked to will likewise get a portion of that link juice.
So internal links are vital, yet how might you upgrade them to achieve organic search engine optimization success? The following should be kept in mind:
Take a look at the user journey. By thinking about the things a user might want to look at while they are on your site, you can put your attention on creating an amazing user experience. Your product pages, for instance, might have internal links to blog posts that are relevant.
Know which pages have the most impact. The majority of SEO tools have a feature that tells you which of your top pages have the most backlinks. Connect these pages to the pages that have very little backlinks, yet are about a subject that is probably going to drive changes for your business.
Connect relevant pages. Connecting to other significant pages lays out which topics you’re a specialist on. Link to other relevant blog posts on link building, keyword research, and good content creation if you have an SEO article.
Interlink new pages with old ones. There will probably be no internal links in any new content that you publish. You should link to your older pages and articles whenever you publish new content. Link your newly published page to existing pages on relevant subjects. Google search operators help you with tracking down important pages on your site. For example if you type: [site: “website” “organic SEO”] into Google to distinguish the wide range of various pages on your site that talks about organic SEO.
Monitor Rankings and Update Consistently
Follow the above steps to set yourself up nicely for high organic SEO rankings. Be that as it may, you can’t simply “do” search engine optimization for a couple of months and afterward continue on and hope to get results.
SEO is a constant process. It can’t be set and left alone. To start with, you want to monitor your performance continuously. Average rankings and organic traffic are the two most important aspects of organic SEO to keep an eye on. Both can be found under Performance in Google Search Console.
With regards to rankings, your smartest option is to utilize a rank tracking tool provided by SEMRush or Ahrefs. You should not only keep an eye on how well you’re doing, but you should also update it frequently and solve problems. Despite performance, the following items should be updated frequently:
Content: Except for a few important topics, the majority of your content ought to be refreshed consistently. Refreshing yearly is a decent guideline, however you can likewise ask yourself, “Is there more modern or helpful data accessible on this topic?” If the response is affirmative, it is time for an update.
Strategy for Keywords: Trends in search change over time, and new topics catch on quickly. You should be focusing on the most applicable keywords for your industry. You should constantly check if the use of new keywords has increased.
Title Tags: You can utilize Google Search Console to monitor the CTRs (click through rates) for your keywords In the event that you see low rates, consider refreshing your title tags and meta depictions for higher possibilities of getting clicks.
Backlinks: Do you have the same number of backlinks as your competitors? Do you have pages that struggle to rank and require additional links? Do you have bad quality links that should be removed? You should check on all these things.
Internal Links: Do you have enough links in your content that link to other pages? In the event that you don’t know, you can find the number of internal links a page has in Search Console > Links > Internal Links.
Optimize for “People Also Ask” Segments
You may know about “People Also Ask” segments in Google’s search results. Under the first result, they appear as answer boxes. They contain follow-up questions to the initial inquiry. A short response taken from a website and a link to that page are included for each question. You can increase organic traffic to your blog by optimizing for “People also ask” results. These results appear in approximately 43% of all searches. These question and answer sections have wildly varying engagement rates. At times, just 3% of users use this segment. For some other searches, that number increases by to 13%. Around 40% of those interactions result in clicks.
The benefits of appearing in the “People Also Ask” sections will be minimal if your content is already among the top results for a particular search. However, even if you do not appear in the search results, appearing there will allow you to attract organic traffic that you would not otherwise receive. Optimizing your content to provide concise responses to questions that users are looking for will increase your chances of appearing in this section. An incredible hotspot for these inquiries comes from the lower part of the Google search results pages, where you can find the “Related Searches”.
There is typically some overlap between what you will find in this section and the “People Also Ask” boxes, which can offer insights into how to increase organic traffic to your posts. Related searches from a Google SERP can offer these insights.You can also look at related questions for any query using keyword research tools like AnswerThePublic. The AnswerThePublic site can help you if you’re considering how to increment organic traffic. When you have a list of inquiries you need to target, we advise utilizing proper formats to assist search engines in finding the correct information. This means that the questions should have subheadings and that the answers should be as brief as possible. Adding frequently asked questions to your pages is a great way to accomplish this.
Leverage Social Media to the Maximum
Research says that the number of people who use social media is currently over 4.65 billion. So, you should use social media as one of your important traffic generating techniques.
The upside of social media is that you can utilize it naturally in the event that you have a huge following. If not, you can still use it to get your new audience. Leveraging the social media platforms that your audience uses the most is one of the important organic seo strategies for success. LinkedIn, for instance, is your best option if you work in the B2B sector.
Platforms like YouTube, Pinterest, and even Facebook are phenomenal choices for the marketers who depend on visual content. You can easily optimize your content for your preferred social media platform by integrating with various apps available in the market.
Not only will this help you expand your reach, but it will also encourage users to click on your link. However, just sharing numerous links to your content on social media will not get you the desired results. To get the most out of social media efforts, you should do the following:
Create a compelling introduction: Give a preview for your customers of what they can expect to learn from your post.
Utilize hashtags that are relevant: By using hashtags you can make your content visible at the right places on social media. Make use of them to reach your target audience.
Interact with users: Social media is intended to be a spot for interacting with different users. The reach of your content will grow if you have a good engagement with the users.
Run contests: Giveaways and contests are very popular. Utilize social media plugins such as RafflePress to do this, particularly to promote the content that has been doing great organically.
Tag influencers: This step is only possible if you have already established connections with some influencers in your industry. They’ll join the discussion and will be able to increase the reach of your content.
Partner with PageTraffic – Leading the Way in Organic SEO
We are PageTraffic, a full-service marketing agency with a focus on organic SEO and content marketing. Our expertise and established organic SEO strategies have helped many companies improve their online presence, resulting in a substantial increase in their web traffic.
There is no secret to learning how to boost a website’s organic traffic. It all comes down to doing the research, choosing what to write about, and posting on a regular basis. A successful content strategy will yield recurrent organic traffic over time. In other words, people will come back to you.
Organic traffic is critical to your success, whether you’re a blogger or a large brand. The primary benefit of organic traffic is its cost-effectiveness. Moreover, if executed properly, your strategy can generate a consistent stream of traffic for many years. Most techniques for driving organic traffic hinge on a successful SEO strategy, which is reason enough to invest in an SEO toolkit if you plan to handle it on your own.
How long does it typically take to see results from Organic SEO?
The time it takes to observe results from organic SEO can significantly vary, influenced by several factors. However, as a general guideline, you can typically expect to start seeing noticeable results from your organic SEO efforts anywhere from 4 to 6 months.
Can Organic SEO help improve my website’s visibility on all search engines?
Absolutely, organic SEO can enhance your website’s visibility on all search engines. While the organic SEO strategies and tactics may slightly vary depending on each search engine’s specific algorithms, the fundamental principles remain consistent.
Can I perform Organic SEO on my own or should I hire a professional?
As your business expands and your website increases in complexity, SEO can likewise become more intricate. Under such circumstances, recruiting a professional or an agency may prove beneficial. They possess the expertise to manage more sophisticated SEO tactics, keep abreast of the latest algorithm changes, and can assist you in achieving superior results more swiftly.
<p>The post Unlock the Secret: Organic SEO Strategies to Hit 200,000 Monthly Users! first appeared on PageTraffic Blog – All thing Search, Content & Social.</p>
<p>The post Unlock the Secret: Organic SEO Strategies to Hit 200,000 Monthly Users! first appeared on PageTraffic Blog – All thing Search, Content & Social.</p>